Use this brief to make the proposed campaign concrete before requesting a quote. Copy it, fill the known facts and mark unknowns. It is a planning resource, not a signed licence, legal template or permission to upload a person's likeness.
The blank brief and fictional example are readable here without giving us contact details. Copy and print run in your browser. No entered brief or likeness sample is collected by this page.
Copy the blank brief
Actual advertiser and agency:
Objective and control creative:
Product, evidence and creator's real product experience:
Creator criteria / nominated creator (subject to fit review):
Approved stories, tone and source:
Prohibited claims, topics and uses:
Identity elements and languages:
Production owner, proposed tools and sample recipients:
Processing, model setup, access and retention questions:
Concepts, versions, formats and review rounds:
Accounts, channels and placements:
Geography and start/end dates with time zone:
Script reviewer, final-file approver and response plan:
Budget, currency and costs to include (media separate):
Desired production and launch timing:
Removal/expiry owner, backup and renewal decision:
Open questions and decisions needed:
Keep private contact details and sensitive creator material in your own working copy. The buyer enquiry collects a short summary for scoping; review how those details are handled before submitting. With analytics permission, resource controls record only copy, print or download engagement, never the brief's contents.
Filled fictional example
Northlight Home and Creator A are fictional. All amounts and dates below are illustrative planning choices, not Semblanse prices, an accepted campaign or evidence of results.
| Field | Example |
|---|---|
| Advertiser and team | Northlight Home; Agency A produces and places the ads |
| Objective and control | Assess cost per accepted ad; compare paid delivery with one existing lamp ad |
| Product experience | Creator has not tried the lamp; verified feature explanation only |
| Creator fit | Creator A explains small home workspaces; proposed subject to willingness and fit |
| Context | Desk-setup story checked with creator; calm tone, no health advice |
| Excluded claims | No personal testimonial, improved-sleep promise or invented product use |
| Identity | Face and English synthetic voice; no other language |
| Tools and processing | Agency proposes a vendor; permission, settings, access and retention unresolved |
| Files and review | Two 20-second vertical ads; script and both final files reviewed; one proposed revision round |
| Distribution | Named brand Instagram account; paid placements in Ontario |
| Term | 1–30 November 2026, ending 23:59 Toronto time |
| Budget | Illustrative C$3,000 planning allowance for rights, creator input, production and review; media separate; quotes required |
| Timing | Feasibility and signed scope before sample capture; launch only after approval |
| End owner | Agency media buyer stops use; brand lead backs up and checks the record |
| Open decisions | Creator acceptance, vendor processing, cancellation, review timing and renewal quote |
Use the brief to compare quotes
Send the same output count, term, channels and review requirements to each suitable supplier. Ask what is included, what is excluded, and what needs a new quote. An AI tool fee and an all-in campaign fee buy different work.
The creator-context guide traces stories to scripts. The licence checklist turns scope into questions for the agreement. Our trust page explains which campaign controls are planned and what remains to be agreed.
Discuss a proposed pilot
Semblanse is recruiting for managed paid pilots. The buyer normally supplies production; help during the pilot may be scoped. A brief does not reserve a creator, fix a price or establish tool compatibility. Read the pilot overview and send a buyer enquiry if the proposed workflow fits.
Found a factual error or a changed offer? Send a correction to the team. These pages explain buying and planning choices; they do not replace a signed agreement or advice on your campaign.