Our first campaigns, run by hand.
We’re still building and testing the self-service platform. Our team will handle every licence, approval and payment for a few creators and brands, to learn what works before we build the online service.
Every campaign comes down to four things.
Offer
The brand makes a paid offer: fee, channels, territory and term.
Licence
If the creator accepts, a licence is signed for that one campaign.
Approval
The ad is made, then the creator reviews it. Only the version they approve can run.
Payment
The fee is secured before production and released when the creator approves, before launch. What’s paid if a creator declines is still being set.
For brands and agencies
Two ways to run a pilot.
Your team can make the ads in its own tools, or during the pilot Semblanse can make them with you. Both routes use a campaign-specific creator licence and need the creator’s approval before launch.
For creators
Creators review the ad instead of filming it.
You record face, body and voice samples once, before your first campaign. For each campaign you tell us which of your stories fit and what’s off limits. When the ad is ready, approve it, ask for changes or decline it.
For brands and agencies
Real creators used in your AI ads, with their permission.
We match creators to your brief and write up their stories and limits for your scriptwriters. Your team makes the ads in its own tools, or ours makes them with you during the pilot. Then we compare the results with the ad you want to beat.
Still being decided
We’re setting these with our first creators and brands. You’ll see them in writing before you agree to anything.
- What a creator is paid if they decline the final ad
- How many rounds of changes a licence includes
- How quickly creators review
- Whether a creator can insist the ad is labelled as AI-made
- What a pilot costs (for now, quoted per campaign)
What goes into a pilot quote?
A proposed pilot needs a willing adult creator, a named advertiser, supported claims, a feasible production setup and someone responsible for media use and expiry. Price creator compensation and context, licence scope, production, tool processing, review, revisions and coordination separately; media spend is separate. We have no settled public rate. Agree the output count, review duties, payment and cancellation terms, schedule and expiry owner in writing. Compare total effort per accepted ad and, where feasible, a matched media test. An enquiry starts scoping and commits neither party to a campaign.