The licensing infrastructure for creator identity.
We’re building the transaction between creators and AI advertising: context, campaign rights, final approval, payment and renewal. Starting with paid social.
The model
Context and permission.
A creator’s story and limits sit alongside a narrow campaign licence.
Approval and payment.
Creators approve each final ad. Our intended workflow secures funds before work starts and releases the fee at approval.
A fee on the licence.
We plan to earn a transaction fee. We will test pricing, delivery costs and repeat demand through the pilots.
The team
Mateo Bivol
University of Toronto. Built a B2B marketplace from the ground up for a previous startup, with experience in software, product and advertising.
Stefan D’Amato
Ivey Business School. Experience in software M&A, finance, advertising and research.
Service first. Platform next.
We’re recruiting for our first paid pilots and building the product. Managed campaigns come first; a self-serve platform and licensing API are the planned next steps.
Evidence before scale claims.
The category thesis is campaign-specific AI creator likeness licensing. Willingness to pay, creator consent, delivery cost, repeat purchase and renewal remain tests. Targets and conditional interest are distinct from signed campaigns, live pilots and collected revenue. The public pages do not establish completed pilot results. The source-linked market map explains adjacent tools and services without treating total AI-video spending as our addressable market.