AI SPOKESPERSON CAMPAIGN BUDGET
Planning aid from Semblanse. Use the same brief when comparing options.

Brief / production method / required rights / acceptance criteria:
Concept definition:
Planned attempts / accepted ads / distinct concepts tested:
For EACH cost row record: quantity, unit cost, currency, quote date/source,
allocation basis, expected amount, actual amount and owner.

PRODUCTION ROWS
Software subscription allocation:
Generation usage / failed attempts:
Product footage / shipping / verified assets:
Writing / editing / project staff time:
Creator work and campaign identity permission:
Translations / language review:
Revisions / outside specialists:
Production subtotal:

TESTING ROWS
Paid media:
Analysis time:
Campaign total = production assigned to this test + media + analysis:
Production cost per accepted ad = production subtotal / accepted ads:
Campaign cost per tested concept = campaign total / distinct concepts tested:

Keep vendor currency separate until conversion date and actual cost are known.
Count staff time even when it causes no new invoice. Count each cost once.
Harder case assumptions / revised total:

Guide: https://semblanse.com/blog/ai-spokesperson-total-cost/