AI AD CONCEPT AND VARIATION TEST PLAN
Planning aid from Semblanse. A file count is not a concept count or sample size.

Business question / offer / audience / placement:
Primary outcome / reporting window:
Available production budget / media budget / review capacity:
Chosen test method / account eligibility / platform documentation checked:
What stays comparable / what changes / known differences:

REPEAT FOR EACH CONCEPT AND VERSION
Concept ID / idea / reason to test:
Variation ID / exact change:
Creator / permitted identity use:
Claim / source / creator experience:
Real product footage or verified assets needed:
Language / format / production owner:
Creator approval version / date:
Client approval / platform status:
Planned spend / outcome volume assumptions:
Start / end / pre-set review point:
Actual spend / result / uncertainty / next action:

Guide: https://semblanse.com/blog/plan-ai-ad-variants/